Sophisticated clothes for unsophisticated behavior.
Elvine was founded in 2001 by the Swedish street artist Daniel Mänd. He named the company Elvine in homage to his grandmother Elvine Mänd, a rigorous seamstress from Estonia who fled to Sweden’s second city Gothenburg in the 50’s. Her creative grandson inherited her passion for craftsmanship, genuine quality and a keen eye for detail. Growing up on the streets in a suburb called Kortedala, Daniel wanted to create something that came entirely from him and Gothenburg’s unrefined street culture, but made in the tradition of his grandmother.
Elvine was born, and has since then offered casual no-nonsense clothes with a touch of smartness and great fit for a relaxed lifestyle in the city. In other words, sophisticated clothes for unsophisticated behavior that suit sidewalks rather than catwalks.
Gothenburg is known for heavy rain and wind, which has had a major impact on Elvine in regards to the brand's focus on designing stylish jackets with functional features. Elvine simply makes jackets for a bearable lifestyle in Gothenburg and other cities alike.