Go as u.r


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Empowering to express.


Go as u.r is founded by Annelies Lambert and is a vegan conscious beauty & fashion concept, designed and created in Antwerp and made in Europe. The brand represents a no-nonsense urban minimalism with high-statement make-up by blending plant-based waxes, certified oils & vitamins into vegan, natural formulas.

With each purchase of a Go as u.r piece, you are investing €1 in empowering girls and women across the globe through the brand partnership with W4, Women’s WorldWideWeb.