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Dutch natural skincare.


SMPL natural skin care was founded by Willemijn and

Liselotte. Both women have a passion for conscious lifestyle, sustainability and entrepreneurship.

Willemijn and Liselotte founded in 2013, an online magazine in the field of conscious lifestyle. By increasingly delving into healthier and better alternatives, it didn’t take long before they came in contact with natural skin care. The realization that everything you put on your skin is absorbed into your body and the impact that regular skin care has on the world made a big impression. Both switched to natural skin care a few years ago and were surprised by the difference. Their skin improved considerably: fresher, more cared for and more radiant. They noticed that nothing could nourish our skin like natural products, but that it is quite a search to find good, honest and accessible products and information. They want to offer this and more with SMPL. They believe that the right natural products can actually make a difference to your skin and the world around it and we want to focus on that.

The philosophy of SMPL is simple: SMPL believes that the skin can only be cared for by the best natural ingredients and products.

 SMPL natural skin care uses only the best ingredients and with this their laboratory in the Netherlands makes high quality natural products. The brand's products are suitable for every skin and multifunctional. It simply works.

  • No parabens.

  • No essential oils.

  • No synthetic ingredients.

  • No harmful preservatives.

  • Not tested on animals.

  • Unisex.

  • Travel friendly.

  • Multifunctional.

  • Suitable for children.

  • 100% natural.


SMPL Skin believes a better world starts with ourselves and are happy to contribute. All their packaging can be recycled. The SMPL tubes are made from sugar cane and the boxes from recycled cardboard.

We curate independent makers and brands we admire from all over the world to elevate everyday life. Handpicked with love 

for simplicity, design, honesty and craftsmanship.

Kortenhoefsedijk 201A

1241 NB Kortenhoef

+31 (0)85 06 08 701


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